WHERE BRAND STRATEGY MEETS VISUAL STORYTELLING
CREATIVE DIRECTION
Every project begins with a clear vision and thoughtful intention. Whether it’s shaping a visual identity, curating layouts, or developing strategic messaging, my work brings clarity and coherence to brand narratives. From image to tone, I build creative systems that position brands with purpose — and presence.
Visual Strategy & Brand Essence
The work shown here reflects the early creative direction behind VIDOU, an emerging brand rooted in a fictional world — inspired by 17th-century apothecaries, feminine mysticism, and modern sensuality. From the beginning, I led the visual strategy and shaped the brand’s essence through colour theory, typography, tone of voice, and layout design.
The brand is still unfolding, with its first collection launching soon. This evolving visual universe was designed to carry VIDOU’s story through visual rhythm — across digital presence and curated editorial touchpoints.
curated nostalgia & brand presence
Vintage Pop Prints was born from the desire to reframe nostalgia through a curated lens — bold, culturally sharp, and emotionally resonant. I shaped the brand’s identity through tone, styling, and narrative, developing its visual language, photography and launch concept.
While I appear in many of the images, my role was behind the frame as much as in front of it. Each composition was directed to reflect a specific atmosphere — from mood and references to styling and colour. The website was curated to echo the rhythm and tone of the social presence, building a cohesive brand world across platforms.
With minimal investment, we reached over 2,000 website visits in one month, and kept our average CPC at just £0.02 — proof that clear brand voice and intentional creative direction can resonate even within high-end, niche markets.
Communications & Pitch Deck
For Azimuth, an AI music company exploring how data can reshape the music industry, I developed a full investor pitch deck — shaping the brand tone, structure, and content in close collaboration with the founder.
The result was a bold yet strategic narrative: one that positioned Azimuth as both culturally relevant and future-facing. Through precise messaging and curated layout, the deck translated a complex idea into a clear, compelling case for innovation.
