VIDOU
We turned a concept into a desirable brand — building its visual universe, narrative and the first wave of Meta campaigns to generate traction ahead of launch.
+ Scope: Creative direction, visual & content strategy, editorial system, Meta ads setup & launch, web traffic growth.
+ Impact:
· 1,000+ site visits on a lean budget
· Instagram growth from 45 to 446 in two months through first campaigns + coherent content
· Ads performing below industry-average cost
· Early PR and creator interest (including a +50k creator)
Selected frames from marketing, website and social content — intentionally cropped for this layout.
Vintage Pop Prints
Reframing nostalgia through a curated, contemporary lens. From tone and styling to photography and site rhythm, we built a cohesive brand world that feels bold, refined and resonant.
+ Scope:
Creative direction, visual language & identity, photography and art direction, styling, narrative development, web design & editorial pacing, light performance.
+ Impact:
· 2,000+ site visits in the first month with minimal spend
· £0.02 CPC in early test campaigns
· A consistent visual system that strengthened recall and brand affinity
Selected frames from marketing and social content — intentionally cropped for this layout.
Azimuth AI & MUSIC
We shaped the narrative and built the communications pitch — structure, messaging and talk track — turning a complex music/AI proposition into a clear, compelling story.
+ Scope:
Messaging & positioning, story architecture, communications pitch (script + slide outline), review notes, delivery preparation.
+ Impact:
· A clear, aligned narrative for investor/partner roadshows
· Faster internal decision-making and reviews
· A ready-to-use story the team can carry into a designed deck
· Reusable copy foundations for web and PR
