VIDOU — Visual strategy & brand presence (PRE-LAUNCH)
We turned a concept into a desirable brand: visual universe, narrative, and a first wave of Meta campaigns to build traction ahead of launch.
+ Scope: Creative direction, visual & content strategy, editorial system, Meta ads setup/launch, web traffic.
+ Impact: 1,000+ site visits on £260 (-50% of the phase budget) · Instagram from 45 to 446 in two months via first campaigns + coherent content · ads below industry average cost · early PR/creator interest (incl. +50k influencer).
Selected frames from marketing, website and social content — cropped intentionally for this layout.
Vintage Pop Prints — Curated nostalgia & brand presence
Reframing nostalgia through a curated lens. From tone and styling to photography and site rhythm, we built a cohesive brand world that feels bold and resonant.
+ Scope: Creative direction, visual language/identity, photography & art direction, styling, narrative, web design & editorial pacing, light performance.
+ Impact: 2,000+ site visits in the first month with minimal spend · £0.02 CPC in test campaigns · consistent aesthetic that lifted recall and affinity.
Selected frames from marketing, and social content — cropped intentionally for this layout.
Azimuth — Story & communications pitch (music/AI)
We shaped the narrative and built the communications pitch — structure, messaging and talk track — to turn a complex music/AI proposition into a clear, compelling story. Visual deck design was out of scope (produced by the client team).
+ Scope: Messaging & positioning; story architecture; communications pitch (script + slide outline); review notes; delivery prep.
+ Impact: Clear, aligned narrative for roadshow; faster internal reviews; investor/partner-ready story that the team can carry into a designed deck; reusable copy for web/PR.
