Most companies don't struggle to communicate.

They struggle to articulate what makes them different.

I help founders clarify their positioning, narrative and communication, so differentiation can translate into traction.

BRAND STRATEGIST | camila caicedo

The work starts before the messaging

Before writing a single word, I need to understand what the business actually is, who it's for, and why it exists in a way that competitors can't replicate.

Then comes the translation — turning complex ideas into communication that the right audience can understand, feel, and act on.

the work

I work with founders before the content starts. Before the deck, before the copy, before the campaign.

+ Positioning

Defining what makes the business distinct and why it matters.

+ Narrative

Building the story that connects the company, product and market.

+ Communication

Translating strategy into language people can understand and act on.

Selected Work

*

Selected Work *

  • The work was serious. The communication wasn't. We repositioned the brand voice and aligned the founder's story with the company he'd actually built.

  • They knew the product inside out. The problem was that nobody else could follow the story. We turned a fragmented proposition into a clear, compelling narrative for investors and partners.

  • A social compliance consultancy doing important work across global supply chains — with no clear way to explain it. We shaped the positioning, messaging and digital presence to translate a complex story into communication their audience could actually understand

  •  A pizzeria that was already one of the best in London — they just weren't known for it. We built the positioning, communication strategy and digital presence that put them on the map — generating 2.5k organic visits and 1.8k high-intent actions.


TESTIMONIALS

I am an expert in my industry but struggle with communicating it. Camila helped me bring my mission to vision — and the outcome was unbelievable. 15/10

Megan, Root & Wander

One of the most talented writers I’ve ever encountered — extremely determined and hard-working.

Barry, Azimuth