MARKETING CONSULTANT
BUILDING BRAND CLARITY IN THE NFT SPACE
As a marketing consultant, I collaborated with a Web3 NFT company during a pivotal growth phase. Our work centred on launching their merchandise line, while building out a communication structure almost from scratch. In the absence of a comms department, I shaped brand messaging and audience strategy — resulting in stronger engagement, improved community sentiment, and a notable rise in the floor price of their NFTs (from 0.03 ETH to 0.04 ETH).
Our positioning even drew the attention of major figures in the NFT space, including Pepe Coin.
Branding Consultancy
CRAFTING A THOUGHTFUL REBRAND: INSIGHTS AND CURATION
We guided our client through a founder transition and brand repositioning, crafting a new golden logo and implementing strategic email flows. The rebrand elevated the jewelry’s positioning to a semi-fine, artisanal category — with refined pricing and visual coherence. I edited and curated the brand photos to align with the new identity, shaping a cohesive aesthetic across platforms.
PR studio COORDINATOR
Fashion PR was my entry point into brand storytelling — a fast-paced, visual world where I shaped identity and messaging from the inside. One key moment was supporting the brand’s debut at Fashion Week in Dubai, overseeing both communication and presence on the ground.
This experience deepened my understanding of narrative and brand alignment, and taught me the value of building real, long-term relationships in the industry.
