POSITIONING, STORY & DIGITAL THAT DRIVE BOOKINGS
OI VITA — FROM LOCAL FAVORITE TO RENOWNED PIZZERIA
Over two years we refined the brand and built a recognizable digital profile that attracted new customers. Instagram grew from 6k to 10.7k (story-led and organic). A new website — designed and developed in collaboration with the founders — became the main conversion channel, averaging +2.5k monthly visits with +1.8k high-intent actions (call, book, directions). Partnerships followed, including cultural figures and local businesses.
Scope — PR & communications, brand narrative & positioning, website design & build, social content, partnerships.
Impact — Higher visibility, stronger category positioning, new collaborations, sustained traffic and bookings.
YIELD — CURATED PRESENCE. STRONGER IMPACT
For this neighborhood wine bar, I shaped an ongoing digital direction built on honest communication, local suppliers and refined wines. The brand’s profile matured: steadier attendance for wine-led programming and more interest from trade and suppliers.
Scope — Social content direction & management, on-site photography, messaging refinement, strategic marketing support.
Impact — Organic growth & engagement; higher bookings across recurring wine events (Parents & Bubs, Sippy Saturday, Corkfree Mon/Tue, monthly tastings); more reviews and stronger reputation among regulars and suppliers.
450 DEGREES — A CLEAR IDENTITY FROM DAY ONE
For this pizza-van concept, I set the visual direction and refined the tone of voice so every touchpoint felt consistent and memorable. The early brand work created launch momentum, a steady local following, and a healthy pipeline for private events.
Scope — Visual identity, tone of voice, content direction, social consulting, light paid media.
Impact — 27 event inquiries in 8 weeks; organic community growth; a recognizable early-stage profile.
A MINI BAR IN HACKNEY — A DISTINCT IDENTITY, A CLEAR DEBUT
For this East London concept, I defined the visual identity and built a recognizable digital profile to match its personality — positioning it as a distinctive addition to the local bar scene and helping attract neighborhood audiences and early press interest.
Scope — Visual identity, content direction, on-site photography, social consulting.
Impact — Clear positioning from day one; higher local visibility; early editorial mentions and industry interest.
BRONZO — SARDINIAN CONCEPT, QUICKLY A NEIGHBORHOOD FAVORITE
We launched the restaurant with honest storytelling and service-forward visuals that resonated locally. In the first five months the brand reached + 700 organic followers and 96 customer reviews, building a loyal base and a clear reputation for authentic cuisine.
Scope — Social media management, photography, branding.
Impact — + 700 followers in 5 months; 96 reviews in 5 months; loyal repeat guests and a stronger neighborhood reputation.
Founder, Oi Vita
Camila combined strategy and creativity to boost our social platforms —stronger content, higher engagement and a bigger community. Reliable, collaborative and results-driven.